What to write · Practice and client mail
Thank you for the referral: what to write to a client
Send a thank you for your referral message that is quick, specific and sincere and makes the next referral easier: choose a line and we print a real card and mail it, sent from your phone.
Messages you can use
Copy one as it is, or change a few words so it sounds like you.
Someone mentioned your name when they called to book. That is the kind of introduction we hope for. Thank you, [Name].
After all these years, to still have you speaking up for us is a gift. Thank you, [Name], for the introduction.
A friend of yours booked with us and said you sent her. Thank you for the kind words, and for being one of our regulars.
It means so much that you shared our name with someone you care about. Thank you, [Name]. We are looking forward to taking good care of them.
Thank you for the introduction, [Name]. Small offices run on people like you telling their friends.
We were honored to learn you referred a friend to our office. Thank you for your confidence, [Name]. We will do right by anyone you send our way.
Word of mouth beats any billboard we could buy, and you have been our loudest billboard all year. Thank you, [Name].
Thank you for recommending our practice to someone you know, [Name]. It means a great deal that you trust us enough to do that.
You thought of us, and we noticed. Thank you.
We hear you have been telling people about us. If it is true, thank you, and we will work to live up to it.
Thank you for the kind referral. We are grateful.
Please accept our sincere thanks for your recent referral. We value the trust you have placed in our firm and will honor it.
Thank you for recommending our services to a colleague. We appreciate your faith in our work and are glad to have you as a client.
Jobs like yours are why we do this work, and customers like you are why we get more of it. Thank you for sending a neighbor our way.
Thank you for spreading the word about our shop.
I was touched to hear you mentioned our team to someone who needed help. Thank you for thinking of us, [Name].
On behalf of the entire office, thank you for the referral. We appreciate your trust and are glad to help whenever you need us.
Thank you for sending a friend our way. I hope they feel as welcome here as you always have.
We are grateful for your referral and for the confidence it reflects. It is a privilege to serve you and the people you care about.
Thank you for referring a colleague to our office. We know that kind of recommendation is never casual, and we appreciate it.
Ways to sign off
With gratitude, · Thank you again, · Sincerely, · Warmly, · With appreciation,
How to write it
A thank you for your referral message should be quick, specific and sincere, and these examples are all three. The note should be short and sincere. Thank the client for the introduction, not for the business it brought you. Say you are glad they thought of you, and that you will take good care of the person they sent. Two short sentences do it.
For regulated professions like medicine, dentistry and law, do not name the person you were referred, and do not confirm that they became a client. Keep it to a simple thank you for trusting you. Rewards and offers belong in a separate conversation, in person or by phone.
- Thank the client for trusting you, not for the revenue. Clients can tell when a thank you is really about the invoice.
- Leave out the name of the person referred when privacy matters, as it does for medical, dental, legal and financial work.
- Skip gifts, credits and discounts inside the card. If you offer a thank-you gift, mention it in person.
- Say something true about the client, such as ’you have been with us for years,’ so the note reads as personal.
- Sign with your own name and keep the whole note under four sentences. It will fit on the back of a postcard.
Designs that fit
Pick a design, paste your message, and we print it in a handwriting-style font and mail it. Cards from $2 with postage; letters from $3.
Questions people ask
Should I name the person who was referred?
For medical, dental, legal and financial practices, it is safer to leave the name out and simply thank your client for the introduction. Their friend’s privacy matters as much as theirs.
How do I send these without writing them by hand?
Type your message, add the client’s address, and we print it on the back of a postcard in a handwriting-style font and mail it First-Class. Postcards start at $2 each with postage included.
Found the words? We will mail them.
Choose a card or a letter, add the address, and see a preview before you pay.